Taylor Iron has been serving its customers for decades with great success. But after nearly 80 years in business, the family-owned company saw new opportunities for growth, expansion and repositioning. A new brand strategy zeroed in on benefits-focused messaging and it needed a website refresh to support its recharged focus.

Brand strategist and graphic designer Tracy O’Shaughnessy, a longtime colleague with whom I’ve partnered on dozens of projects and clients, called me in to write the copy for the new site. The challenge: a very tight turnaround time to launch the site in time for a major industry event. The new site was completed in about three weeks and on schedule. You can check it out at www.TaylorIron.com.